As the oil industry reshapes itself to sustainable revenue sources, alongside renewable energy, tech solutions, mobility services, gastro becomes top priority.
Increase in Cashier
Sales Effort: 30%
in selling fresh
Fresh gastro products are margin boosters, yet the staff is hesitant to recommend them. Surprisingly, to avoid customer irritation. A deep dive into staff viewpoint revealed that there are too many items cashiers need to offer in a 1-minute transaction window.
Breakthrough came when staff were empowered to pitch way they found relevant: Knowing all items on the “reco menu” yet only needing to pitch the most relevant one to the customer. This boosted willingness to cross-sell and tripled the gastro product sales.
Prepare for growth.
Defining the most relevant KPI’s, piloting, setting frequency, implementing tracking
Establishing a feedback culture, setting up encouraging environment, preparation and training
Helping find the right type of incentive and levelling it both horizontally and vertically
Fully revise at least once a year to ensure constant evolution and relevance