Customers want to feel important when making the single biggest spending of their lifetime. How can the feeling be delivered when there are simply too many customers?
+32%
Increase in customer
follow up: 32%
11
Time Span:
11 month
+50%
in conversion,
i.e. prospect making the purchase
800%
ROI OF OUR CLIENT
The Challenge
Real estate market has huge demand differences in economic rise or fall. In a property boom agents tend to forget that customers will remember negligence once there is a slowdown again. Being quick in responding to calls means caring and and wins customer commitment.
The Outcome
Even when customers outbid each other the only safe target is 100% follow up and quick response times. Frequent tracking of the sales process and bonuses linked to timeliness did the job. Customers reinforced that with 50% higher conversion rate.
Prepare for growth.
Track
Defining the most relevant KPI’s, piloting, setting frequency, implementing tracking
Feedback
Establishing a feedback culture, setting up encouraging environment, preparation and training
Incentivize
Helping find the right type of incentive and levelling it both horizontally and vertically
Revise
Fully revise at least once a year to ensure constant evolution and relevance